5 Things People Notice About Credit Card Processing Terminals
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5 Things People Notice About Credit Card Processing Terminals

Business owners often believe that credit card terminals don’t make a major impact on how people see their company, but this is simply not true. Customers pick up on the minor details of how a company presents itself, and that includes the merchant services that a retailer chooses. If you think about it, you might have even noticed some of these things the last time you went to buy a soda or headed out to a retailer for clothing...

  1. Whether or not the terminal looks safe. A terminal that literally looks grimy, tattered, or through a lot of use often sends warning signals to clients. People don’t want to use their credit cards in terminals that look like they are not secure, or terminals that look like they’re about to explode. If your terminal looks terrible, it’s time to upgrade. Otherwise, you’re sending a signal that you don’t care about your client’s experience.
  2. Whether or not it looks elegant. Discerning clients are more likely to be impressed by terminals that look pretty. Needless to say, Clover terminals do well with upscale crowds that really care about ambiance.
  3. Whether or not it accepts non-card payments. Clients who regularly use Apple Pay or Android Pay will be relieved to see a credit card terminal that will allow them to choose what payment method they feel safest with. The more options you give your clients, the better off your business will be.
  4. Whether or not your company’s receipt has unique messages on them. Believe it or not, many people will notice if a company’s receipts have special messages, pictures, and social media marketing links. It helps your company stand out – particularly among younger people. And, it’s something that makes getting a multifaceted terminal a worthwhile investment.
  5. Whether or not a terminal has a chip reader. It’s 2016 – almost 2017. Chip readers are the norm, and clients understand why they are the norm. By not having a chipped card reader, you’re basically telling your clients that you really don’t care about your client’s data safety. That’s not a good look, and that may even dissuade some clients from using your terminal altogether.

The bottom line is that people notice your credit card terminal, and that means that investing in your terminal is a wise decision to make. If you want to get a card reader that will really improve your clients’ experiences and help them feel great about being a patron of yours, it’s time to call NMS.